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The History of Pull-Ups® Brand

For more than three decades, Pull-Ups® has been a part of the potty training journey. A lot has changed since 1989! Follow our journey to see what has led us to where we are today.
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1989
Kimberly-Clark created the training pants category with the introduction of a product that “pulled up.” With Pull-Ups®, toddlers were starting to become Big Kids®!
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1991
Pull-Ups® aired its first commercial on television with its famous slogan “I’m a Big Kid Now!" which is still used for the brand today.
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1992
Gender-based training pants were introduced with customized absorbency where boys and girls wet the most. Pull-Ups® still uses gender-specific leak protection today.
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1996
Realistic underwear designs were introduced with a fly front style for boys and a lace trim style for girls.
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1997
Disney character designs were introduced, starring Mickey Mouse for boys and Minnie Mouse for girls.
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2006
Pull-Ups® Night*Time training pants with extra absorbency were introduced, marking the first ever potty training product designed specifically for nighttime.
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2020
Pull-Ups New Leaf training pants were introduced, made with plant-based ingredients
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2024
Pull-Ups Skin Essentials training pants launched in 2024. Ultra soft & breathable to help protect sensitive skin, up to 100% leakproof, and dermatologist approved. Designed with your Big Kid's sensitive skin in mind

Sustainability & Supporting Our Planet

Pull-Ups® is committed to making decisions about our products and manufacturing practices that help support the earth and take steps toward sustainability.
About us
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All Pull-Ups® paper-based packaging is curbside recyclable, and all plastic packaging is recyclable at select drop-off locations in the U.S.
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Pull-Ups® is committed to have 100% of our U.S. manufacturing waste diverted from landfills to beneficial uses by the end of 2022.
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In the Pull-Ups® U.S. manufacturing process, we’ve reduced greenhouse gases by 61% from 2015-2021.
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Kimberly-Clark is committed to have 75% of the materials in our products be biodegradable, recoverable or recyclable by 2030.
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Kimberly-Clark is committed to a 50% reduction in new, fossil fuel-based plastics by 2030.
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Kimberly-Clark is committed to ensuring all packaging is 100% reusable, recyclable, or compostable by 2025.

Our Commitment to Quality and Safety

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The Materials
It’s our priority that each ingredient in Pull-Ups® be safe for your child’s skin. That’s why we heavily evaluate and scrutinize every material in our supply chain before it’s allowed in our products.
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The Manufacturing Process
Quality and safety experts are hard at work in our facilities, putting our products through thousands of checks and measurements to ensure your family gets the best possible product.
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Dermatologist Tested
Before being produced, packed and shipped, all of our products are evaluated by board-certified dermatologists.